BMW Group
World premiere at the Mondial de l’Automobile 2018 in Paris and at the main plant in Munich: the new BMW 3 Series Sedan
Challenge
The BMW 3 Series Sedan is the most successful model series from the Munich-based premium car manufacturer and represents the core of the BMW brand. At the world premiere, IMANOX had the task of presenting a unique memory to around 6,000 visitors, employees, influencers and journalists.
Photography is generally prohibited in the factory, but with the virtual backgrounds feature, every guest could take a unique photo of themselves with the new BMW 3 Series, for example in the production line.
“Perfect implementation! The pictures can still be seen in the offices today.”
Features and Stats
6.000 Visitors
2 Photo Booth in operation
Project Period 7 Days
1 promoter per Photo Booth
Virtual Background
Individual Backdrop
Hardware Branding
Social Wall